Panasonic Lumix DMC-FX75

PANASONIC UNVEILS THE ULTIMATE SLIM 
AND STYLISH HYBRID LUMIX 
DIGITAL CAMERA THAT SHOOTS HD VIDEO


New LUMIX FX75 Records AVCHD Lite HD 
Video and Features a 24mm
Wide-Angle, Bright Leica Lens to 
Capture High-Quality Still Photos




SECAUCUS, NJ (June 1, 2010) – Panasonic announced today the new 
LUMIX DMC-FX75, a super-slim digital camera that packs big features, 
including a 24mm ultra-wide-angle F2.2 bright LEICA DC VARIO-SUMMICRON 
lens with 5x optical zoom, which  can be used while shooting High 
Definition video. The slim and stylish LUMIX FX75, a 14.1-megapixel 
digital camera is one of Panasonic’s high-performing hybrid models 
with the ability to not only take high-quality still photos, but can also 
record HD video in the AVCHD Lite format.


“The Panasonic LUMIX FX75’s 24mm ultra-wide-angle lens is a rare feature 
to have on a compact camera – especially one this small, so we are packing
a lot of value and quality into this slim and stylish digital camera,” said 
David Briganti, Senior Product Manager, Imaging, Panasonic Consumer 
Electronics Company. “Most consumers value the benefits of a long zoom,
but understanding the importance of a wide-angle isn’t as known. With a
24mm ultra-wide angle like the one on the LUMIX FX75, photographers 
have a wider range of composition possibilities with approximately 213%
larger viewing space compared to that of a 35mm camera.”


The LUMIX FX75 can record HD video in the AVCHD Lite format, which 
allows almost double the recording time in HD quality compared with 
the conventional Motion JPEG format.  When recording in AVCHD Lite, 
the content is perfect for viewing on an HDTV, like a Panasonic VIERA 
Plasma.  To complement the high-quality video, the LUMIX FX75 also 
features Dolby Digital Creator to record high quality audio. For those 
users who are recording HD video to view on a computer screen, they 
also have the option to record in Motion JPEG, as well as WVGA 
(848x480) and VGA (640x480).


The LUMIX FX75 adopts full touch-screen operation, which allows for 
Auto Focus (AF) to quickly be set to the subject by simply touching the
large 3.0-inch 230,000-dot LCD. Also, the user can click onto a subject
with a single touch, and the FX75 then tracks the subject with the AF 
tracking feature – even when moving. The touch-screen operation is fluid
and smooth – whether in record or playback mode.  


While recording, once the frame is composed, users can simply touch the
area they want focused before pressing the shutter button. In playback
mode, users can drag the image across the screen with their finger to 
browse the collection of photos, as though it is a page in a book. 


Panasonic’s iA (Intelligent Auto) mode, a hallmark on all LUMIX digital 
cameras, is further advanced in the LUMIX FX75 with the addition of a 
new Motion Deblur mode*1  by updating the motion detection 
(Intelligent ISO Control) and brightness control (Intelligent Exposure) 
to gain the highest shutter speed possible. Combined with the 
outstanding brightness of the lens and the POWER O.I.S. 
(Optical Image Stabilizer), the LUMIX FX75 reduces blur created from 
handshake or the subject moving. The iA suite of technologies include: 
POWER O.I.S., Face Recognition, Face Detection, AF Tracking, Intelligent 
ISO Control, Intelligent Scene Selector and Intelligent Exposure – all 
which are engaged when in the iA mode.Panasonic’s iA is also available 
while shooting video and include: AF Tracking, POWER O.I.S., Face 
Detection and Intelligent Scene Selector.
The Panasonic LUMIX FX75 features the Venus Engine HD II image 
processor, which helps assure superb image quality in both photo and
video recording. It also incorporates Intelligent Resolution technology
to perform the optimum signal processing based on the part of a picture
to give a whole image outstanding, natural clearness with fine details.
At the same time, the multi-task image-processing engine Venus Engine
HD II supports a super-fast response time. The shutter release lag time
is as short as approximately 0.005 of a second in 1-area AF, and the 
camera's quick response makes it easier to capture sudden, spur-of-the-
moment photo opportunities together with the Sonic Speed AF.


With the Intelligent Resolution technology, three areas – outlines, 
detailed texture areas and soft gradation – are examined pixel by pixel
and automatically detected to enhance any degradation created during
the digital zoom process or in high-sensitivity shooting.The outline 
areas are enhanced effectively to give the edges more clarity, while 
simultaneously giving a moderate accent to the textured areas so they
look accurately detailed. To soften gradation areas, such as a face, 
the increased noise reduction system of the Venus Engine HD II is 
applied to make it appear smoother.  As a result of Intelligent Resolution,
images are naturally clear and crisp in both photo and video recording.
The Intelligent Resolution technology powers Panasonic’s new Intelligent
Zoom feature, which extends the camera’s zoom ratio by approximately 
1.3x while maintaining picture quality – and enhancing the digital zoom 
and making it comparable to the quality of an optical zoom. With 
Intelligent Zoom, the Panasonic FX75 can reach up to 6.5x.


Other features include:
Cosmetic Mode – takes portraits with the user’s favorite skin tone 
(soft skin, natural skin, summer look) and can add a degree of transparency 
of skin detail (low, standard, high), making it possible to take portraits with
different skin tones, for example, look more sun-tanned.


Happy Mode – option in iA that optimizes color, saturation and brightness to
make both photos and movies more vivid and true to the color of the scene 
you memorized.


Battery Life – the high performance Venus Engine HD II is also more energy 
efficient compared with the conventional Venus Engine HD, extending the 
battery life up to 360 shots (CIPA) on a single charge. 
Available colour:Black




Panasonic Lumix DMC-FX75, pricing and release info is currently unclear.